Wednesday, January 13, 2016

Rendering or Photography?

Depending on the material of your product, it could be a big advantage to go with renderings.
Here is why...

•flexible sharp image that can be rendered for large format
•consistent lighting and color balance - no color casting or lighting color inconsistencies
•product materials can be changed easily
•no product defect cleanups or dust cleanups postwork needed
•easier to be consistent with matching product angles and lighting on future projects
•precise masks and paths created for more simple postwork/retouching
•no need for a photo model or product unit if materials can be easily communicated
•vector art can easily be added and changed with realistic material effects
•clean, rich and photorealistic look!

Call ColorONE today to start on your next rendering project!

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