Monday, December 21, 2015

Adobe Capture CC App

See below how to use Adobe Capture CC App on your phone to create holiday labels or cards!

In Shapes, you can take a photo or use an existing one of a shape, drawing or anything really, then using a content-aware adjustment bar, you can adjust the mask to include the details of the specific shape/object to then create a vector rendition of the desired object. The quality is quite surprising for the usable, scalable vector art that is quickly created on your phone. Some objects work better than others, but for scalable placeholders, it does a decent job.

Thursday, December 17, 2015

Color IQ

There are many factors that shares in our ability to see color accurately...

Lighting - Use controlled lighting like a light booth or natural sunlight. Make sure surrounding environments are neutral so other colors around do not disrupt the color review.
Backgrounds - Inconsistent background colors trick your eye to see color differently. Compare images using the same backgrounds. Or make a visual color shift to make the colors match.
Retinal Fatigue - Our eyes tire very easily and send incorrect information to our brains. Review color with another person and compare what you see to make sure you are both seeing the same thing.
Poor Color Memory - Try to review colors close together. If they are across the room our brains may not be able to accurately remember specific color.
Age - Color perception starts to fade as we get older.

Color perception is a learned skill!

Take this ColorIQ test to see how you rate…
Share your results!!

Thursday, December 3, 2015

Combining Photography with Renderings

In this project we were struggling with the fabric detail coming from the rendering. It was not natural looking. It lacked dimension and the  fabric weave was not matching.
So we shot the fabric and laid it on top of the rendering to achieve a more realistic look.

Wednesday, December 2, 2015

Rendering with transparency


Playing with the transparency of the clear case offered new challenges and opportunities for our post-work team. As we got into the project, it seemed there was a fine line with adjusting the contrast of the varying levels of the plastic surface to achieve a truly transparent look and not something that seemed almost “X-ray” like in quality. We also wanted to show realistic shape and contouring to sell the impact resistance and slender qualities of the product accurately.

Working directly with our internal rendering artist, we were able to work back and forth to achieve a desired transparency level from the starting image and replicate that in the rendering stage across all images to have a good starting place for moving forward. That was extremely helpful in creating a consistent transparency feel over the 8 angles.

An additional challenge unveiled itself when the client wanted to use the images on a dark background. Originally, the renders were lit in a lighter mid-tone environment, making their optimum use ideal on backgrounds of 50% or lighter. Once the background went to a range higher than 50%, the highlight/shadow/mid-tone relationships became disjointed and didn’t feel right. The end use became hugely significant in contributing to the desired highlight and shadow values of the product overall.

Further still, once we created multiple color phones within the case, we needed to address the subtle color refractions that bounced into the transparent areas. For the Rose Gold, Gold, Space Gray and Silver phones, each version needed a different treatment to sell the realism of the image overall.

Tuesday, November 24, 2015

Good Luck Julie!

Good Luck Julie!
Thank you for all your years of dedication and fun times at ColorONE.
You will be missed by all of us at 257 North First!

Thursday, July 30, 2015

Design for a good cause...

We are having a great time designing for the next Bellarmine Fashion Show!

It is a very important event that benefits deserving young men from diverse backgrounds to experience an amazing education and to become “Men for and with Others”. ColorONE is very proud to be able to be a part of such a time-honored tradition scheduled for November 21, 2015.

So far we have designed the Logo, Facebook banner, Notecards and Save the Date Announcement. Soon we will start the Invitation ...

Wednesday, July 29, 2015

An Inspiration....

ColorONE wishes our friends at Inspirational Nursery Rhymes the best with their new line of board books.
What a great gift for the toddlers in your life! These books will inspire their growing minds!! We helped Jackie and Todd Courtney create book displays that will be featured inside local bookstores.

Tuesday, January 13, 2015

Cool Project: Speck Products CES 2015 booth imagery

We had the great pleasure to work with Speck on their CES trade show booth! ColorONE group was tasked to retouch and color correct the extra large product images. And we then used our imagery enlarging technique to make them look their best at the large sizes required for the booth. 
We are happy Speck Products had a successful CES exhibit in 2015. Congrats!