Monday, December 21, 2015

Adobe Capture CC App

See below how to use Adobe Capture CC App on your phone to create holiday labels or cards!

In Shapes, you can take a photo or use an existing one of a shape, drawing or anything really, then using a content-aware adjustment bar, you can adjust the mask to include the details of the specific shape/object to then create a vector rendition of the desired object. The quality is quite surprising for the usable, scalable vector art that is quickly created on your phone. Some objects work better than others, but for scalable placeholders, it does a decent job.

Thursday, December 17, 2015

Color IQ

There are many factors that shares in our ability to see color accurately...

Lighting - Use controlled lighting like a light booth or natural sunlight. Make sure surrounding environments are neutral so other colors around do not disrupt the color review.
Backgrounds - Inconsistent background colors trick your eye to see color differently. Compare images using the same backgrounds. Or make a visual color shift to make the colors match.
Retinal Fatigue - Our eyes tire very easily and send incorrect information to our brains. Review color with another person and compare what you see to make sure you are both seeing the same thing.
Poor Color Memory - Try to review colors close together. If they are across the room our brains may not be able to accurately remember specific color.
Age - Color perception starts to fade as we get older.

Color perception is a learned skill!

Take this ColorIQ test to see how you rate…
Share your results!!

Thursday, December 3, 2015

Combining Photography with Renderings

In this project we were struggling with the fabric detail coming from the rendering. It was not natural looking. It lacked dimension and the  fabric weave was not matching.
So we shot the fabric and laid it on top of the rendering to achieve a more realistic look.

Wednesday, December 2, 2015

Rendering with transparency


Playing with the transparency of the clear case offered new challenges and opportunities for our post-work team. As we got into the project, it seemed there was a fine line with adjusting the contrast of the varying levels of the plastic surface to achieve a truly transparent look and not something that seemed almost “X-ray” like in quality. We also wanted to show realistic shape and contouring to sell the impact resistance and slender qualities of the product accurately.

Working directly with our internal rendering artist, we were able to work back and forth to achieve a desired transparency level from the starting image and replicate that in the rendering stage across all images to have a good starting place for moving forward. That was extremely helpful in creating a consistent transparency feel over the 8 angles.

An additional challenge unveiled itself when the client wanted to use the images on a dark background. Originally, the renders were lit in a lighter mid-tone environment, making their optimum use ideal on backgrounds of 50% or lighter. Once the background went to a range higher than 50%, the highlight/shadow/mid-tone relationships became disjointed and didn’t feel right. The end use became hugely significant in contributing to the desired highlight and shadow values of the product overall.

Further still, once we created multiple color phones within the case, we needed to address the subtle color refractions that bounced into the transparent areas. For the Rose Gold, Gold, Space Gray and Silver phones, each version needed a different treatment to sell the realism of the image overall.